Brand Asset Valuator

Since its launch in 1993, BrandAssetValuator® (BAV®) has become the world’s largest brand database and model.  The project is rooted in academia and was developed in co-operation with professors  from MIT, Dartmouth, and Columbia. BAV database is the largest and leading quantitative, empirical study of brands and consumers. Spanning 16 years, 51 countries, and over 680,000 respondents, BAV is the world’s largest database of brand perception, containing ratings on over 43,000 brands in 72 dimensions.

We had a great pleasure to design the entire visual content for the Polish edition of BAV Conference in 2013.