Przysnacki

Przysnacki is a brand of potato chips with typical Polish flavors. The visual communication is based on traditional Polish folk art (layered paper cut-outs from Lowicz region).

We redesigned the logo, lettering and packaging, combining traditional folk papercut with contemporary, distinctive and eye catching design. Although finally the client did not pluck the courage to implement the project, its execution gave us considerable pleasure connected with exploring the art of Polish folk papercut.