Campaign: Jesteś twórcą – masz prawo

In an era where young people are emerging as influencers, understanding copyrights and leveraging the Internet’s benefits is becoming as crucial for the younger generation as learning basic math.

We were tasked with creating graphics for the ‘You are the Creator – You Have Rights’ campaign. To emphasize that every creative work is the result of someone’s time, effort, and dedication, we chose to craft the key visual (KV) of the campaign using hand-cut papercraft. This technique showcases a visual that demands time, effort, and commitment to create.

Our dynamic typography utilizes a variety of CC-licensed fonts, offering a stable framework while allowing limitless original combinations. Beyond the KV, we also developed Point of Sale (POS) and Out-Of-Home (OOH) materials. Additionally, we prepared graphic designs for educational materials to be used by teachers in workshops with students.

This large, comprehensive project, backed by a fantastic, open, and supportive client, represents exactly the kind of work we love to do.